| Original language | English |
|---|---|
| Pages (from-to) | 15-30 |
| Number of pages | 16 |
| Journal | Irish Marketing Review |
| Volume | 16 (2) |
| Publication status | Published - Nov 2003 |
ASJC Scopus subject areas
- Language and Linguistics
- Marketing
- Linguistics and Language
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 15-30 |
| Number of pages | 16 |
| Journal | Irish Marketing Review |
| Volume | 16 (2) |
| Publication status | Published - Nov 2003 |