An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies: Academy of Marketing Conference

Geoff Simmons, Gillian Armstrong, Mark Durkin, Pauric McGowan

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2005
EventAcademy of Marketing, Dublin Institute of Technology - Dublin, Ireland
Duration: 04 Jul 200509 Jul 2005

Conference

ConferenceAcademy of Marketing, Dublin Institute of Technology
CountryIreland
CityDublin
Period04/07/200509/07/2005

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