An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies: Academy of Marketing Conference

Geoff Simmons; Gillian Armstrong; Mark Durkin; Pauric McGowan

An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies: Academy of Marketing Conference

Geoff Simmons, Gillian Armstrong, Mark Durkin, Pauric McGowan

Queen's Business School (QBS)

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2005
Event	Academy of Marketing, Dublin Institute of Technology - Dublin, Ireland Duration: 04 Jul 2005 → 09 Jul 2005

Conference

Conference	Academy of Marketing, Dublin Institute of Technology
Country/Territory	Ireland
City	Dublin
Period	04/07/2005 → 09/07/2005

Cite this

@conference{375980f3a0554c61ad2d3ad88f42edff,

title = "An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies: Academy of Marketing Conference",

author = "Geoff Simmons and Gillian Armstrong and Mark Durkin and Pauric McGowan",

year = "2005",

language = "English",

note = "Academy of Marketing, Dublin Institute of Technology ; Conference date: 04-07-2005 Through 09-07-2005",

}

An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies: Academy of Marketing Conference. / Simmons, Geoff; Armstrong, Gillian; Durkin, Mark et al.
2005. Paper presented at Academy of Marketing, Dublin Institute of Technology, Dublin, Ireland.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies

T2 - Academy of Marketing, Dublin Institute of Technology

AU - Simmons, Geoff

AU - Armstrong, Gillian

AU - Durkin, Mark

AU - McGowan, Pauric

PY - 2005

Y1 - 2005

M3 - Paper

Y2 - 4 July 2005 through 9 July 2005

ER -