An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland: Academy European Doctoral Programmes Association in Management and Business Administration

Christina Donnelly; Andrew Fearne; Gillian Armstrong; Geoff Simmons

An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland: Academy European Doctoral Programmes Association in Management and Business Administration

Christina Donnelly, Andrew Fearne, Gillian Armstrong, Geoff Simmons

Queen's Management School

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2009
Event	18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA) - Sorèze, France Duration: 23 Jul 2009 → 29 Jul 2009

Conference

Conference	18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA)
Country	France
City	Sorèze
Period	23/07/2009 → 29/07/2009

Cite this

Donnelly, C., Fearne, A., Armstrong, G., & Simmons, G. (2009). An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland: Academy European Doctoral Programmes Association in Management and Business Administration . Paper presented at 18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA), Sorèze, France.

Donnelly, Christina ; Fearne, Andrew ; Armstrong, Gillian ; Simmons, Geoff. / An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland : Academy European Doctoral Programmes Association in Management and Business Administration . Paper presented at 18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA), Sorèze, France.

@conference{ca859e40505e4277a7a88829f92a5d18,

title = "An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland: Academy European Doctoral Programmes Association in Management and Business Administration",

author = "Christina Donnelly and Andrew Fearne and Gillian Armstrong and Geoff Simmons",

year = "2009",

language = "English",

note = "18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA) ; Conference date: 23-07-2009 Through 29-07-2009",

}

Donnelly, C, Fearne, A, Armstrong, G & Simmons, G 2009, 'An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland: Academy European Doctoral Programmes Association in Management and Business Administration ', Paper presented at 18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA), Sorèze, France, 23/07/2009 - 29/07/2009.

An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland : Academy European Doctoral Programmes Association in Management and Business Administration . / Donnelly, Christina; Fearne, Andrew; Armstrong, Gillian; Simmons, Geoff.

2009. Paper presented at 18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA), Sorèze, France.

Research output: Contribution to conference › Paper

TY - CONF

T1 - An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland

T2 - Academy European Doctoral Programmes Association in Management and Business Administration

AU - Donnelly, Christina

AU - Fearne, Andrew

AU - Armstrong, Gillian

AU - Simmons, Geoff

PY - 2009

Y1 - 2009

M3 - Paper

ER -

Donnelly C, Fearne A, Armstrong G, Simmons G. An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland: Academy European Doctoral Programmes Association in Management and Business Administration . 2009. Paper presented at 18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA), Sorèze, France.