An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland: Academy European Doctoral Programmes Association in Management and Business Administration

Christina Donnelly, Andrew Fearne, Gillian Armstrong, Geoff Simmons

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2009
Event18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA) - Sorèze, France
Duration: 23 Jul 200929 Jul 2009

Conference

Conference18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA)
CountryFrance
CitySorèze
Period23/07/200929/07/2009

Cite this

Donnelly, C., Fearne, A., Armstrong, G., & Simmons, G. (2009). An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland: Academy European Doctoral Programmes Association in Management and Business Administration . Paper presented at 18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA), Sorèze, France.