An investigation of the relationship between retailer loyalty card data and small business marketing: International Federation of Scholarly Associations of Management Conference

Christina Donnelly, Geoff Simmons, Gillian Armstrong, Andrew Fearne

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2012
EventInternational Federation of Scholarly Associations of Management, University of Limerick - Limerick, Ireland
Duration: 26 Jun 201229 Jun 2012

Conference

ConferenceInternational Federation of Scholarly Associations of Management, University of Limerick
CountryIreland
CityLimerick
Period26/06/201229/06/2012

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