An investigation of the relationship between retailer loyalty card data and small business marketing: International Federation of Scholarly Associations of Management Conference

Christina Donnelly, Geoff Simmons, Gillian Armstrong, Andrew Fearne

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2012
EventInternational Federation of Scholarly Associations of Management, University of Limerick - Limerick, Ireland
Duration: 26 Jun 201229 Jun 2012

Conference

ConferenceInternational Federation of Scholarly Associations of Management, University of Limerick
CountryIreland
CityLimerick
Period26/06/201229/06/2012

Cite this

Donnelly, C., Simmons, G., Armstrong, G., & Fearne, A. (2012). An investigation of the relationship between retailer loyalty card data and small business marketing: International Federation of Scholarly Associations of Management Conference. Paper presented at International Federation of Scholarly Associations of Management, University of Limerick, Limerick, Ireland.