Application of Projective Techniques in an E-business Context: A Response to 'Projective Techniques in Market Research - Valueless Subjectivity or Insightful Reality?

E. Ramsey, P. Ibbotson, Patrick McCole

Research output: Contribution to journalArticle

19 Citations (Scopus)
Original languageEnglish
Pages (from-to)551-573
Number of pages23
JournalInternational Journal of Market Research
Volume48(5)
Publication statusPublished - 2006

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