Brand governance in social networking site communities: Academy of Marketing’s Brand, Corporate Identity and Reputation SIG

David Falls, Geoff Simmons, Adele Dunn, Mark Palmer

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2011
Event7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford - Oxford, United Kingdom
Duration: 05 Apr 201107 Apr 2011

Conference

Conference7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford
CountryUnited Kingdom
CityOxford
Period05/04/201107/04/2011

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