Brand governance in social networking site communities: Academy of Marketing’s Brand, Corporate Identity and Reputation SIG

David Falls, Geoff Simmons, Adele Dunn, Mark Palmer

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2011
Event7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford - Oxford, United Kingdom
Duration: 05 Apr 201107 Apr 2011

Conference

Conference7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford
CountryUnited Kingdom
CityOxford
Period05/04/201107/04/2011

Cite this

Falls, D., Simmons, G., Dunn, A., & Palmer, M. (2011). Brand governance in social networking site communities: Academy of Marketing’s Brand, Corporate Identity and Reputation SIG. Paper presented at 7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford, Oxford, United Kingdom.