@conference{c1cf12343f2e4140894da8078810ed8f,
title = "Brand governance in social networking site communities: Academy of Marketing{\textquoteright}s Brand, Corporate Identity and Reputation SIG",
author = "David Falls and Geoff Simmons and Adele Dunn and Mark Palmer",
year = "2011",
language = "English",
note = "7th Global Brand Conference of the Academy of Marketing{\textquoteright}s Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford ; Conference date: 05-04-2011 Through 07-04-2011",
}