Breast Cancer messaging in Vietnam: an online media content analysis

Chris Jenkins*, Dinh Thu Ha, Vu Tuyet Lan, Hoang Van Minh, Lynne Lohfeld, Paul Murphy, Le Thi Hai Ha

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)
26 Downloads (Pure)


Breast cancer incidence is increasing in Vietnam with studies indicating low levels of knowledge and awareness and late presentation. While there is a growing body of literature on challenges faced by women in accessing breast cancer services, and for delivering care, no studies have sought to analyse breast cancer messaging in the Vietnamese popular media. The aim of this study was to investigate and understand the content of messages concerning breast cancer in online Vietnamese newspapers in order to inform future health promotional content.
Original languageEnglish
Article number966
Number of pages10
JournalBMC Public Health
Publication statusPublished - 19 Jun 2020


  • Breast Cancer
  • Vietnam
  • Media content analysis
  • Health communication
  • Global Health
  • Noncommunicable diseases (NCDs)

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health
  • Visual Arts and Performing Arts
  • Anthropology

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