Abstract
Breast cancer incidence is increasing in Vietnam with studies indicating low levels of knowledge and awareness and late presentation. While there is a growing body of literature on challenges faced by women in accessing breast cancer services, and for delivering care, no studies have sought to analyse breast cancer messaging in the Vietnamese popular media. The aim of this study was to investigate and understand the content of messages concerning breast cancer in online Vietnamese newspapers in order to inform future health promotional content.
| Original language | English |
|---|---|
| Article number | 966 |
| Number of pages | 10 |
| Journal | BMC Public Health |
| Volume | 20 |
| DOIs | |
| Publication status | Published - 19 Jun 2020 |
Keywords
- Breast Cancer
- Vietnam
- Media content analysis
- Health communication
- Global Health
- Noncommunicable diseases (NCDs)
ASJC Scopus subject areas
- Public Health, Environmental and Occupational Health
- Visual Arts and Performing Arts
- Anthropology
Access to Document
- Breast Cancer messaging in Vietnam: an online media content analysis
© 2020 The Authors. This is an open access article published under a Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium, provided the author and source are cited.