”Bricks vs. Clicks”: The impact of manufacturer encroachment with a dealer leasing and selling of durable goods

Yu Xiong, Wei Yan, Kiran Fernandes, Zhong-Kai Xiong, Nian Guo

Research output: Contribution to journalArticle

50 Citations (Scopus)

Abstract

In durable goods markets, many brand name manufacturers, including IBM, HP, Epson, and Lenovo, have adopted dual-channel supply chains to market their products. There is scant literature, however, addressing the product durability and its impact on players’ optimal strategies in a dual-channel supply chain. To fill this void, we consider a two-period dual-channel model in which a manufacturer sells a durable product directly through both a manufacturer-owned e-channel and an independent dealer who adopts a mix of selling and leasing to consumers. Our results show that the manufacturer begins encroaching into the market in Period 1, but the dealer starts withdrawing from the retail channel in Period 2. Moreover, as the direct selling cost decreases, the equilibrium quantities and wholesale prices become quite angular and often nonmonotonic. Among other results, we find that both the dealer and the supply chain may benefit from the manufacturer’s encroachment. Our results also indicate that both the market structure and the nature of competition have an important impact on the player’s (dealer’s) optimal choice of leasing and selling.
Original languageEnglish
Pages (from-to)75-83
Number of pages9
JournalEuropean Journal of Operational Research
Volume217
Issue number1
DOIs
Publication statusPublished - 16 Feb 2012

ASJC Scopus subject areas

  • Management Science and Operations Research
  • Modelling and Simulation
  • Information Systems and Management

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