Brilliant mistake! Essays on incidents of management mistakes and mea culpa

Mark Palmer, Geoff Simmons, Ronan De Kervenoael

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)
Original languageEnglish
Pages (from-to)234-257
Number of pages24
JournalInternational Journal of Retail & Distribution Management
Issue number4
Publication statusPublished - 2010

ASJC Scopus subject areas

  • Marketing
  • Tourism, Leisure and Hospitality Management

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