Changing stakeholder behaviour

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Humans play a key role in determining the welfare status of animals kept under their control. For example, stakeholders in the farming industry such as veterinarians, consumers, retailers and legislators all have responsibility in determining pig welfare standards. Today, Human Behaviour Change (HBC) is a well-established field that is used to address important human health issues such as smoking cessation, increasing physical activity, and improving disease detection. However, despite the wealth of knowledge and research on HBC, the majority of 'interventions' regarding farming practices come in the form of top-down public policy changes that tend to lack a theoretical underpinning. The Behaviour Change Wheel provides a comprehensive framework for understanding the key predictors of human behaviour and has a user-friendly structure, making it a practical tool for those interested in changing human behaviour to reduce tail biting in pigs. This chapter provides an intervention design guide for those working with pigs that may be new to intervention design or who may be unfamiliar with the psychological foundations of Human Behaviour Change. A guide is provided along with hypothetical and real-world examples to aid understanding of this sometimes complex field, from defining the behaviour to be changed, to assessing the effectiveness of the designed intervention.

Original languageEnglish
Title of host publicationTailing biting in pigs: A comprehensive guide to its aetiology, impact and wider significance in pig management
PublisherBrill
Pages305-329
Number of pages25
ISBN (Electronic)9789004694989
ISBN (Print)9789004691346
Publication statusPublished - 26 Sept 2024

Bibliographical note

Publisher Copyright:
© Grace Carroll et al., 2024. All rights reserved.

Keywords

  • COM-B
  • Human Behaviour Change
  • Intervention
  • Pig welfare
  • Tail biting

ASJC Scopus subject areas

  • General Engineering
  • General Agricultural and Biological Sciences

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