Conceptualising marketer personality traits integral to netnography skills: Forming a 'Celtic' cultural perspective: Irish Academy of Management Conference

Geoff Simmons

Conceptualising marketer personality traits integral to netnography skills: Forming a 'Celtic' cultural perspective: Irish Academy of Management Conference

Geoff Simmons

Queen's Business School (QBS)

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2017
Event	Irish Academy of Management Conference - Queen's University Belfast, Belfast, United Kingdom Duration: 30 Aug 2017 → 01 Sept 2017

Conference

Conference	Irish Academy of Management Conference
Country/Territory	United Kingdom
City	Belfast
Period	30/08/2017 → 01/09/2017

Cite this

@conference{3793e7918c814242ab9b59f3f342aa52,

title = "Conceptualising marketer personality traits integral to netnography skills: Forming a 'Celtic' cultural perspective: Irish Academy of Management Conference",

author = "Geoff Simmons",

year = "2017",

language = "English",

note = "Irish Academy of Management Conference ; Conference date: 30-08-2017 Through 01-09-2017",

}