|Publication status||Published - 2017|
|Event||Irish Academy of Management Conference - Queen's University Belfast, Belfast, United Kingdom|
Duration: 30 Aug 2017 → 01 Sep 2017
|Conference||Irish Academy of Management Conference|
|Period||30/08/2017 → 01/09/2017|
Simmons, G. (2017). Conceptualising marketer personality traits integral to netnography skills: Forming a 'Celtic' cultural perspective: Irish Academy of Management Conference. Paper presented at Irish Academy of Management Conference, Belfast, United Kingdom.