Conceptualising marketer personality traits integral to netnography skills: Forming a 'Celtic' cultural perspective: Irish Academy of Management Conference

Geoff Simmons

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2017
EventIrish Academy of Management Conference - Queen's University Belfast, Belfast, United Kingdom
Duration: 30 Aug 201701 Sep 2017

Conference

ConferenceIrish Academy of Management Conference
CountryUnited Kingdom
CityBelfast
Period30/08/201701/09/2017

Cite this

Simmons, G. (2017). Conceptualising marketer personality traits integral to netnography skills: Forming a 'Celtic' cultural perspective: Irish Academy of Management Conference. Paper presented at Irish Academy of Management Conference, Belfast, United Kingdom.