Customer Relationship Management (CRM) Systems: Beyond Retail Applications

Research output: Other contribution


This paper explores the application of CRM systems beyond consumer retail environments, by looking at the use of CRM systems in three diverse environments: accountancy practices, not-for-profit organisations and manufacturing organisations. It concludes by highlighting some challenges of CRM systems, applicable to a range of differing environments.
Original languageEnglish
TypeTeaching materials
Media of outputWebsite
PublisherCPA Ireland
Number of pages3
Publication statusPublished - 01 Mar 2017


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