Digital orientation, digital eco-innovation and circular economy in the context of sustainable development goals

Ruchi Mishra*, Rajesh Kr Singh, Nripendra P. Rana

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)

Abstract

Digitalisation increasingly offers numerous opportunities for firms to integrate several environmental management practices into their day-to-day operations. Studies in the field of digital technology and circular economy (CE) have pointed out inherent tensions involved in the adoption of technology and CE practices. Firms often prioritise competing goals and prefer one over another, thereby underestimating their interdependent co-existing relationships. In this context, the study addresses the following research questions: How does digital orientation facilitate digital eco-innovation for CE-linked sustainable development goals (SDGs)? What paradoxes do firms encounter while using digital eco-innovation for CE-linked SDG practices? What possible strategies could be used to overcome the various paradoxes associated with adopting digital eco-innovation for CE-linked SDG practices?. Drawing from the paradox theory and using the SAP-LAP model of inquiry, the study addresses research questions by applying a case study approach. The findings of a qualitative case study provide a novel perspective on digital eco-innovation and CE literature. Unlike previous studies that deal with digital eco-innovation and CE independently, the study primarily contributes to the literature by understanding how digital orientation contributes to digital eco-innovation and the role of digital eco-innovation in CE practices in the context of SDGs.

Original languageEnglish
Pages (from-to)2752-2770
Number of pages19
JournalBusiness Strategy and the Environment
Volume33
Issue number4
Early online date22 Nov 2023
DOIs
Publication statusPublished - May 2024
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2023 ERP Environment and John Wiley & Sons Ltd.

Keywords

  • circular economy
  • digital capability
  • digital eco-innovation
  • digital technology
  • sustainable development goals

ASJC Scopus subject areas

  • Business and International Management
  • Geography, Planning and Development
  • Strategy and Management
  • Management, Monitoring, Policy and Law

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