Digital Trust for Competitive Advantage

Ardi Kolah, Thomas LaRock*, Richard Preece*

*Corresponding author for this work

Research output: Other contribution


How do you build deeper digital trust to do more, not less, with personal data? What’s the best way to do that? How can you best achieve this through automation, education, awareness, and training? Have you thought how best to demonstrate you’re listening to them and solving their issues/challenges?
Original languageEnglish
Media of outputOnline
Publication statusPublished - 30 Sep 2020


  • Digital trust
  • Covid-19
  • pandemic
  • data privacy
  • data protection
  • security risks
  • workforce
  • automation
  • education
  • training
  • personal data
  • cybersecurity
  • risk
  • customer data
  • Competitive advantage

ASJC Scopus subject areas

  • Computer Science(all)


Dive into the research topics of 'Digital Trust for Competitive Advantage'. Together they form a unique fingerprint.

Cite this