Disaggregating womens’ agency in digital spaces in the constrained pandemic context: a postfeminist sensemaking perspective’

The study relies on a feminist poststructuralist investigation of 28 women digital entrepreneurs in the constrained pandemic context to develop an analytical framework that utilises discourse analysis and the conceptualisation of a postfeminist sensibility in women’s digital entrepreneurship. The research shows how women mobilise elements of postfeminism within an unfolding sensemaking process of three discursive sensemaking practices: Choosing digital entrepreneurship from home as a career, (De)constructing selves and complying and resisting the burden of the status quo as ways to make sense of gender disruptions and conflicts and the false promise of gender egalitarianism in digital entrepreneurship.