Does a proactive environmental orientation automatically lead to a ‘win-win’ situation?

Stephanie Graham, Antony Potter

Research output: Contribution to conferencePaper

Abstract

A debate on the effect of environmental practices on performance has been taking place in the academic literature over the last two decades. In recent years this has involved researchers looking beyond the direct relationship between practices and performance to consider other potential contributing factors. This paper considers the extent to which environmental proactivity influences the practices that firms adopt and the associated performance outcomes. Data were collected from sample of UK food manufacturers and analysed using multiple regression analysis. Findings suggest that proactivity is an important antecedent to practices but these practices may not lead to improvements beyond environmental performance.
Original languageEnglish
Publication statusPublished - 24 Mar 2014
Event1st International EurOMA Sustainable Operations and Supply Chains Forum - Groningen, Netherlands
Duration: 24 Mar 201425 Mar 2014

Conference

Conference1st International EurOMA Sustainable Operations and Supply Chains Forum
CountryNetherlands
CityGroningen
Period24/03/201425/03/2014

Bibliographical note

ID 93

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