Does linguistic hedging matter in rewards-based crowdfunding?

Bibek Bhatta*, Martin Quinn, Nuno Arroteia, Khalid Hafeez

*Corresponding author for this work

Research output: Working paper

Abstract

This research contributes to the strand of literature examining the influence of narratives on the success of rewards-based crowdfunding campaigns, by focusing on the impact of using words related to hedging. Borrowing a well-established dictionary used in hedging linguistics, the research analyses the impact of said narratives in determining the success of crowdfunding campaigns, using a data set spanning over 10 years (2009 to 2021). The results suggest that hedging words and phrases related to ‘value and truth judgements’ enhance the probability of success in raising and overachieving funding goals, whereas the use words associated with vague quantifiers, uncertainty, and justification is associated with lower probability of success for the crowdfunding campaigns.
Original languageEnglish
Number of pages37
Publication statusPublished - 2022

Keywords

  • hedging linguistics, text analysis, non-costly signs, crowdfunding

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