Effective public health messaging and communication during COVID-19

Tracy Epton, Daniela Ghio, Chris Keyworth, Ellie Whittaker, Chris Armitage, Jo Hart, Daryl O'Connor, Gillian Shorter, Saskia Perriard-Abdoh, John Drury, Atiya Kamal, Madelynne A Arden, Lucie Byrne-Davis, Emily McBride, Paul Chadwick, Vivian Swanson, Angel Chater, Behavioural Science and Disease Prevention Taskforce

Research output: Book/ReportCommissioned report

Abstract

This guidance aims to optimise public health messaging and its outcomes. It is based on an evidence-based rapid review of the evidence1 of the factors that may influence people’s responses to public health messages for managing risks and preventing infectious diseases.
Original languageEnglish
Place of PublicationLeicester
PublisherBritish Psychological Society
Commissioning bodyBritish Psychological Society
Publication statusPublished - Sep 2020

Keywords

  • public health
  • public health messaging
  • risk communication
  • diversity
  • trust
  • covid-19
  • coronavirus
  • adherence
  • behaviour change
  • health psychology

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