Essential Law for Marketers

Research output: Book/ReportBook

Abstract

Second edition of this best selling work on law and marketing
Original languageEnglish
Place of PublicationLondon, UK
PublisherKogan Page
Number of pages376
Volume1
Edition2
ISBN (Print)074946450X
Publication statusPublished - 03 Jan 2013

Keywords

  • Agreements
  • statements
  • sales
  • marketing
  • legal barriers
  • Competitive advantage
  • direct marketing
  • direct selling
  • sales and price promotions
  • PECR
  • privacy
  • data protection
  • prize promotions
  • incentives
  • sponsorship
  • hospitality

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

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