Abstract
Second edition of this best selling work on law and marketing
| Original language | English |
|---|---|
| Place of Publication | London, UK |
| Publisher | Kogan Page |
| Number of pages | 376 |
| Volume | 1 |
| Edition | 2 |
| ISBN (Print) | 074946450X |
| Publication status | Published - 03 Jan 2013 |
Keywords
- Agreements
- statements
- sales
- marketing
- legal barriers
- Competitive advantage
- direct marketing
- direct selling
- sales and price promotions
- PECR
- privacy
- data protection
- prize promotions
- incentives
- sponsorship
- hospitality
ASJC Scopus subject areas
- Business, Management and Accounting(all)