Essential Law for Marketers

Research output: Book/ReportBook


First book for non-lawyers explaining the law as it applies to marketing
Original languageEnglish
Place of PublicationOxford, UK
Number of pages444
ISBN (Print) 9780750655002
Publication statusPublished - 30 Jul 2002

Bibliographical note

Became the recommended text book for all CIM and other marketing examination bodies


  • Agreements
  • statements
  • defective products
  • IP rights
  • copyright
  • data protection
  • defamation
  • advertising
  • labelling
  • broadcasting
  • licensing
  • merchandising
  • sponsorship
  • hospitality
  • promotions
  • incentives
  • lobbying
  • cyber marketing
  • niche marketing
  • ambush marketing
  • marketing law matrix

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

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