Essential Law for Marketers

Ardi Kolah

Essential Law for Marketers

Ardi Kolah

School of Law

Research output: Book/Report › Book

Abstract

First book for non-lawyers explaining the law as it applies to marketing

Original language	English
Place of Publication	Oxford, UK
Publisher	Routledge
Number of pages	444
Volume	1
Edition	1
ISBN (Print)	9780750655002
Publication status	Published - 30 Jul 2002

Bibliographical note

Became the recommended text book for all CIM and other marketing examination bodies

Keywords

Agreements
statements
defective products
IP rights
copyright
data protection
defamation
advertising
labelling
broadcasting
licensing
merchandising
sponsorship
hospitality
promotions
incentives
lobbying
cyber marketing
niche marketing
ambush marketing
marketing law matrix

ASJC Scopus subject areas

Business, Management and Accounting(all)

Cite this

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title = "Essential Law for Marketers",

abstract = "First book for non-lawyers explaining the law as it applies to marketing ",

keywords = "Agreements, statements, defective products, IP rights, copyright, data protection, defamation, advertising, labelling, broadcasting, licensing, merchandising, sponsorship, hospitality, promotions, incentives, lobbying, cyber marketing, niche marketing, ambush marketing, marketing law matrix",

author = "Ardi Kolah",

note = "Became the recommended text book for all CIM and other marketing examination bodies ",

year = "2002",

month = jul,

day = "30",

language = "English",

isbn = " 9780750655002",

volume = "1",

publisher = "Routledge",

edition = "1",

}

TY - BOOK

T1 - Essential Law for Marketers

AU - Kolah, Ardi

N1 - Became the recommended text book for all CIM and other marketing examination bodies

PY - 2002/7/30

Y1 - 2002/7/30

N2 - First book for non-lawyers explaining the law as it applies to marketing

AB - First book for non-lawyers explaining the law as it applies to marketing

KW - Agreements

KW - statements

KW - defective products

KW - IP rights

KW - copyright

KW - data protection

KW - defamation

KW - advertising

KW - labelling

KW - broadcasting

KW - licensing

KW - merchandising

KW - sponsorship

KW - hospitality

KW - promotions

KW - incentives

KW - lobbying

KW - cyber marketing

KW - niche marketing

KW - ambush marketing

KW - marketing law matrix

M3 - Book

SN - 9780750655002

VL - 1

BT - Essential Law for Marketers

PB - Routledge

CY - Oxford, UK

ER -

Essential Law for Marketers

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

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Cite this