Extending Customer Relationship Management into a Social Context

Sarah Diffley, Patrick McCole

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish
Title of host publicationSocial Media and Interactive Communication: A Service Sector Reflective on the Challenges for Practice and Theory
EditorsMark Durkin, Aodheen McCartan, Mairead Brady
PublisherRoutledge
Pages25-44
Number of pages20
ISBN (Print)9781138658592
Publication statusPublished - 2016

Cite this

Diffley, S., & McCole, P. (2016). Extending Customer Relationship Management into a Social Context. In M. Durkin, A. McCartan, & M. Brady (Eds.), Social Media and Interactive Communication: A Service Sector Reflective on the Challenges for Practice and Theory (pp. 25-44). Routledge.