Extending Customer Relationship Management into a Social Context

Sarah Diffley, Patrick McCole

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationSocial Media and Interactive Communication: A Service Sector Reflective on the Challenges for Practice and Theory
EditorsMark Durkin, Aodheen McCartan, Mairead Brady
Number of pages20
ISBN (Print)9781138658592
Publication statusPublished - 2016

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