Extending Customer Relationship Management into a Social Context

Sarah Diffley; Patrick McCole

Extending Customer Relationship Management into a Social Context

Sarah Diffley
, Patrick McCole

Queen's Business School (QBS)

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Social Media and Interactive Communication: A Service Sector Reflective on the Challenges for Practice and Theory
Editors	Mark Durkin, Aodheen McCartan, Mairead Brady
Publisher	Routledge
Pages	25-44
Number of pages	20
ISBN (Print)	9781138658592
Publication status	Published - 2016

Cite this

@inbook{54e059353ba646118c3aa7bf212f6537,

title = "Extending Customer Relationship Management into a Social Context",

author = "Sarah Diffley and Patrick McCole",

year = "2016",

language = "English",

isbn = "9781138658592",

pages = "25--44",

editor = "Mark Durkin and McCartan, \{Aodheen \} and Mairead Brady",

booktitle = "Social Media and Interactive Communication: A Service Sector Reflective on the Challenges for Practice and Theory",

publisher = "Routledge",

}

Extending Customer Relationship Management into a Social Context. / Diffley, Sarah; McCole, Patrick.
Social Media and Interactive Communication: A Service Sector Reflective on the Challenges for Practice and Theory. ed. / Mark Durkin; Aodheen McCartan; Mairead Brady. Routledge, 2016. p. 25-44.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - Extending Customer Relationship Management into a Social Context

AU - Diffley, Sarah

AU - McCole, Patrick

PY - 2016

Y1 - 2016

M3 - Chapter (peer-reviewed)

SN - 9781138658592

SP - 25

EP - 44

BT - Social Media and Interactive Communication: A Service Sector Reflective on the Challenges for Practice and Theory

A2 - Durkin, Mark

A2 - McCartan, Aodheen

A2 - Brady, Mairead

PB - Routledge

ER -