Gig Economy, 4IR and Artificial Intelligence: rethinking strategic HRM

Ashish Malik, Pawan Budhwar, N. R. Srikanth

Research output: Chapter in Book/Report/Conference proceedingChapter

46 Citations (Scopus)

Abstract

This chapter begins by exploring the critical tenets of strategic human resource management (SHRM) and then discusses what the study and practice of SHRM needs to do in a new era of sharing economy and artificial intelligence (AI) for delivering successful business and individual employee performance in a new world of technological disruptions in work and employment. Using examples from popular platforms such as Airbnb, Uber, Ola, Zomato and Swiggy in India, to name a few, this chapter illustrates the changing ways of how non-standard employees are managed in the Fourth Industrial Revolution (4IR) through the use of technology platforms and apps, including the specific use of AI, in implementing a number of these changes. We highlight the need for new skills and knowledge by HR professionals to successfully engage in the new and brave world of AI-based technological disruption that we are all facing.

Original languageEnglish
Title of host publicationHuman & Technological Resource Management (HTRM): new insights into Revolution 4.0
EditorsPayal Kumar, Anirudh Agrawal, Pawan Budhwar
PublisherEmerald Publishing
Pages75-88
Number of pages14
ISBN (Electronic)9781838672232
ISBN (Print)9781838672249
DOIs
Publication statusPublished - 16 Nov 2020
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2021 Emerald Publishing Limited.

Keywords

  • Algorithmic management
  • Artificial intelligence
  • Flexibility
  • Fourth industrial revolution
  • Gig economy
  • Platformisation
  • Sharing economy
  • Strategic human resource management

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business,Management and Accounting

Fingerprint

Dive into the research topics of 'Gig Economy, 4IR and Artificial Intelligence: rethinking strategic HRM'. Together they form a unique fingerprint.

Cite this