Abstract
This chapter begins by exploring the critical tenets of strategic human resource management (SHRM) and then discusses what the study and practice of SHRM needs to do in a new era of sharing economy and artificial intelligence (AI) for delivering successful business and individual employee performance in a new world of technological disruptions in work and employment. Using examples from popular platforms such as Airbnb, Uber, Ola, Zomato and Swiggy in India, to name a few, this chapter illustrates the changing ways of how non-standard employees are managed in the Fourth Industrial Revolution (4IR) through the use of technology platforms and apps, including the specific use of AI, in implementing a number of these changes. We highlight the need for new skills and knowledge by HR professionals to successfully engage in the new and brave world of AI-based technological disruption that we are all facing.
Original language | English |
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Title of host publication | Human & Technological Resource Management (HTRM): new insights into Revolution 4.0 |
Editors | Payal Kumar, Anirudh Agrawal, Pawan Budhwar |
Publisher | Emerald Publishing |
Pages | 75-88 |
Number of pages | 14 |
ISBN (Electronic) | 9781838672232 |
ISBN (Print) | 9781838672249 |
DOIs | |
Publication status | Published - 16 Nov 2020 |
Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2021 Emerald Publishing Limited.
Keywords
- Algorithmic management
- Artificial intelligence
- Flexibility
- Fourth industrial revolution
- Gig economy
- Platformisation
- Sharing economy
- Strategic human resource management
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- General Business,Management and Accounting