Glossing over, normalizing or just a cliché?: The Craft (1996), Northern Irish girls and teen cinema

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Abstract

Using The Craft (Andrew Fleming, 1996) as an example from the teen cinema genre, this research seeks to examine what topics and discussions emerge when film is used as a specifically discursive rather than analytical tool. Using ethnographic methods – shared viewing, data collection, questionnaire, discussion and observation – and working with teen girls from Northern Ireland, this research explores film viewing preferences and responses to a particular type of cinema, and to a particular film. It engages directly with teen viewers to examine the relationships between those who are expected to view these films and the films themselves. This material offers fascinating insights not simply into teen responses to cinema, but how participants are engaging with the onscreen material and putting it to use. Through these findings, distinct trends emerge about film taste, as well as individual responses which strongly articulate a deeper, personal engagement with film and with the representations which are on offer.

Original languageEnglish
Pages (from-to)32-48
JournalParticipations: Journal of Audience and Reception Studies
Volume20
Issue number1
Publication statusPublished - 01 Apr 2024

Keywords

  • Teen cinema
  • Teen girls
  • participation
  • film
  • audience

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