Abstract
The book provides tried and tested no fuss marketing methods to boost awareness of your brand among new and existing customers
Original language | English |
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Place of Publication | London, UK |
Publisher | Kogan Page |
Number of pages | 352 |
Volume | 1 |
Edition | 1 |
ISBN (Print) | 0749464526 |
Publication status | Published - 03 Jan 2013 |
Keywords
- segmentation
- marketing plan
- marketing mix
- brochures
- press ads
- print copy
- e marketing
- m marketing
- direct marketing
- public relations
- promotions
- common mistakes
- save money
ASJC Scopus subject areas
- General Business,Management and Accounting