Human behaviour change models for improving animal welfare

Research output: Chapter in Book/Report/Conference proceedingChapter


In this chapter, three key frameworks will be outlined, as well as how they fit together. This will allow animal welfare scientists to develop human behaviour change plans from start to finish. These three frameworks are (i) the theoretical domains framework (TDF; Michie et al., 2005); (ii) the behaviour change wheel (BCW; Michie et al., 2011, 2014); and (iii) the behaviour change technique taxonomy (BCTT; Michie et al., 2013). Each framework is described, and guidance is provided for applying these models to design effective human behaviour change interventions. Common pitfalls are outlined, and animal welfare examples are provided throughout to aid understanding.

Original languageEnglish
Title of host publicationBridging research disciplines to advance animal welfare science: a practical guide
EditorsIrene Camerlink
PublisherCabi Publishing
ISBN (Electronic)9781789247909, 9781789247916
ISBN (Print)9781789247886, 9781789247893
Publication statusPublished - 19 Nov 2021


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