i-branding: Developing the Internet as a branding tool

Geoff Simmons

Research output: Contribution to journalArticlepeer-review

65 Citations (Scopus)
Original languageEnglish
Pages (from-to)544-562
Number of pages19
JournalMarketing Intelligence and Planning
Volume25
Issue number6/7
DOIs
Publication statusPublished - 2007

ASJC Scopus subject areas

  • Marketing

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