Original language | English |
---|---|
Pages (from-to) | 544-562 |
Number of pages | 19 |
Journal | Marketing Intelligence and Planning |
Volume | 25 |
Issue number | 6/7 |
DOIs | |
Publication status | Published - 2007 |
ASJC Scopus subject areas
- Marketing
Geoff Simmons
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 544-562 |
Number of pages | 19 |
Journal | Marketing Intelligence and Planning |
Volume | 25 |
Issue number | 6/7 |
DOIs | |
Publication status | Published - 2007 |