i-branding: Developing the Internet as a branding tool

Research output: Contribution to journal › Article › peer-review

87 Citations (Scopus)

Original language	English
Pages (from-to)	544-562
Number of pages	19
Journal	Marketing Intelligence and Planning
Volume	25
Issue number	6/7
DOIs	https://doi.org/10.1108/02634500710819932
Publication status	Published - 2007

ASJC Scopus subject areas

@article{3a80664cdb7346a6ad4f4a14a574fc32,

title = "i-branding: Developing the Internet as a branding tool",

author = "Geoff Simmons",

year = "2007",

doi = "10.1108/02634500710819932",

language = "English",

volume = "25",

pages = "544--562",

journal = "Marketing Intelligence and Planning",

issn = "0263-4503",

publisher = "Emerald Publishing",

number = "6/7",

}