"I Will Tell You a Story About Jihad": ISIS’s Propaganda and Narrative Advertising

Anna Kruglova

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)

Abstract

This article further broadens the understanding of ISIS propaganda and its effectiveness by looking at the group’s social media through the prism of marketing. The group was found to rely on a narrative type of advertising while creating its propaganda. Specifically, ISIS was using stories to appeal to its recruits’ emotions and desires. The use of stories helped ISIS to establish a strong connection with its target audience, and increased the group’s success in promoting its ideas.
Original languageEnglish
Number of pages23
JournalStudies in Conflict and Terrorism
Early online date27 Jul 2020
DOIs
Publication statusEarly online date - 27 Jul 2020

Keywords

  • narrative advertising
  • ISIS
  • propaganda
  • storytelling
  • emotions

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