"I Will Tell You a Story About Jihad": ISIS’s Propaganda and Narrative Advertising

Anna Kruglova

doi:10.1080/1057610X.2020.1799519

"I Will Tell You a Story About Jihad": ISIS’s Propaganda and Narrative Advertising

Anna Kruglova

School of History, Anthropology, Philosophy and Politics

Research output: Contribution to journal › Article › peer-review

10 Citations (Scopus)

Abstract

This article further broadens the understanding of ISIS propaganda and its effectiveness by looking at the group’s social media through the prism of marketing. The group was found to rely on a narrative type of advertising while creating its propaganda. Specifically, ISIS was using stories to appeal to its recruits’ emotions and desires. The use of stories helped ISIS to establish a strong connection with its target audience, and increased the group’s success in promoting its ideas.

Original language	English
Number of pages	23
Journal	Studies in Conflict and Terrorism
Early online date	27 Jul 2020
DOIs	https://doi.org/10.1080/1057610X.2020.1799519
Publication status	Early online date - 27 Jul 2020

Keywords

narrative advertising
ISIS
propaganda
storytelling
emotions

Access to Document

10.1080/1057610X.2020.1799519Licence: Unspecified

Selling terror: excitement, emotion-driven choice and ISIS's recruitment in Britain
Kruglova, A. (Author), English, R. (Supervisor) & Miskimmon, A. (Supervisor), Dec 2020
Student thesis: Doctoral Thesis › Doctor of Philosophy

File

Cite this

@article{13e0fa8ff09b4a748228b8a2245570a0,

title = "{"}I Will Tell You a Story About Jihad{"}: ISIS{\textquoteright}s Propaganda and Narrative Advertising",

abstract = "This article further broadens the understanding of ISIS propaganda and its effectiveness by looking at the group{\textquoteright}s social media through the prism of marketing. The group was found to rely on a narrative type of advertising while creating its propaganda. Specifically, ISIS was using stories to appeal to its recruits{\textquoteright} emotions and desires. The use of stories helped ISIS to establish a strong connection with its target audience, and increased the group{\textquoteright}s success in promoting its ideas.",

keywords = "narrative advertising, ISIS, propaganda, storytelling, emotions",

author = "Anna Kruglova",

year = "2020",

month = jul,

day = "27",

doi = "10.1080/1057610X.2020.1799519",

language = "English",

journal = "Studies in Conflict and Terrorism",

issn = "1057-610X",

publisher = "Taylor and Francis",

}

TY - JOUR

T1 - "I Will Tell You a Story About Jihad": ISIS’s Propaganda and Narrative Advertising

AU - Kruglova, Anna

PY - 2020/7/27

Y1 - 2020/7/27

N2 - This article further broadens the understanding of ISIS propaganda and its effectiveness by looking at the group’s social media through the prism of marketing. The group was found to rely on a narrative type of advertising while creating its propaganda. Specifically, ISIS was using stories to appeal to its recruits’ emotions and desires. The use of stories helped ISIS to establish a strong connection with its target audience, and increased the group’s success in promoting its ideas.

AB - This article further broadens the understanding of ISIS propaganda and its effectiveness by looking at the group’s social media through the prism of marketing. The group was found to rely on a narrative type of advertising while creating its propaganda. Specifically, ISIS was using stories to appeal to its recruits’ emotions and desires. The use of stories helped ISIS to establish a strong connection with its target audience, and increased the group’s success in promoting its ideas.

KW - narrative advertising

KW - ISIS

KW - propaganda

KW - storytelling

KW - emotions

U2 - 10.1080/1057610X.2020.1799519

DO - 10.1080/1057610X.2020.1799519

M3 - Article

SN - 1057-610X

JO - Studies in Conflict and Terrorism

JF - Studies in Conflict and Terrorism

ER -

"I Will Tell You a Story About Jihad": ISIS’s Propaganda and Narrative Advertising

Abstract

Keywords

Access to Document

Fingerprint

Student theses

Selling terror: excitement, emotion-driven choice and ISIS's recruitment in Britain

Cite this