Improving the performance of sponsorship

Research output: Book/ReportBook

Abstract

Rewiring the thinking on sponsorship
Original languageEnglish
Place of PublicationOxford, England
PublisherRoutledge
Number of pages350
Volume1
Edition1
ISBN (Print)9780415637893
Publication statusPublished - 23 Jun 2015

Bibliographical note

The book was launched at the House of Illustration with Lord Billimoria. https://www.youtube.com/watch?v=afyb5VnRmZk

Keywords

  • Business
  • selection of a property
  • selling a property
  • creativity
  • ethical issues
  • legal principles
  • ambush marketing
  • CSR
  • measurement
  • evaluation

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