Improving the performance of sponsorship

Ardi Kolah

Improving the performance of sponsorship

Ardi Kolah

School of Law

Research output: Book/Report › Book

Abstract

Rewiring the thinking on sponsorship

Original language	English
Place of Publication	Oxford, England
Publisher	Routledge
Number of pages	350
Volume	1
Edition	1
ISBN (Print)	9780415637893
Publication status	Published - 23 Jun 2015

Bibliographical note

The book was launched at the House of Illustration with Lord Billimoria. https://www.youtube.com/watch?v=afyb5VnRmZk

Keywords

Business
selection of a property
selling a property
creativity
ethical issues
legal principles
ambush marketing
CSR
measurement
evaluation

Cite this

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title = "Improving the performance of sponsorship",

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author = "Ardi Kolah",

note = "The book was launched at the House of Illustration with Lord Billimoria. https://www.youtube.com/watch?v=afyb5VnRmZk",

year = "2015",

month = jun,

day = "23",

language = "English",

isbn = "9780415637893",

volume = "1",

publisher = "Routledge",

edition = "1",

}

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KW - creativity

KW - ethical issues

KW - legal principles

KW - ambush marketing

KW - CSR

KW - measurement

KW - evaluation

M3 - Book

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VL - 1

BT - Improving the performance of sponsorship

PB - Routledge

CY - Oxford, England

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