Interactivity in Twitter: Effects of party identity on the evaluation of political candidates and on their vote intentions

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1 Citation (Scopus)

Abstract

The purpose of this work is to analyze the extent that users’ party identication affects the way in which they evaluate a political candidate from interacting with her followers in Twitter. The results of an experimental design showed that high-identified users –in contrast to low-identified ones– assessed their in-group candidate better when her interactivity level was higher.
Original languageEnglish
Article number29
Pages (from-to)103-122
Number of pages19
JournalComunicación y Sociedad
Issue number29
DOIs
Publication statusPublished - 06 Jan 2017

Keywords

  • Interactivity
  • party identification
  • Twitter
  • Social identity
  • political participation online

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