Abstract
The purpose of this work is to analyze the extent that users’ party identication affects the way in which they evaluate a political candidate from interacting with her followers in Twitter. The results of an experimental design showed that high-identified users –in contrast to low-identified ones– assessed their in-group candidate better when her interactivity level was higher.
| Original language | English |
|---|---|
| Article number | 29 |
| Pages (from-to) | 103-122 |
| Number of pages | 19 |
| Journal | Comunicación y Sociedad |
| Issue number | 29 |
| DOIs | |
| Publication status | Published - 06 Jan 2017 |
Keywords
- Interactivity
- party identification
- Social identity
- political participation online