Abstract
The rapid innovations in media and communication technologies mark a cultural shift towards a society obsessed with the visual recording of everyday social behaviours, thus leading to increased prevalence of the visual in social life, particularly in marketing and consumption. This cultural shift paved the way for a boom in visual content in marketing, reflected in an ever-increasing pattern of visual content production and consumption (We Are Social, 2023). Due to the centrality of images and visuality in social life, critically assessing the use of visual content is more important than ever.
| Original language | English |
|---|---|
| Title of host publication | Visual methods in marketing and consumer research |
| Editors | Fatema Kawaf, Ofer Dekel-Dachs |
| Publisher | Routledge |
| Number of pages | 7 |
| ISBN (Electronic) | 9781040050088, 9781003310877 |
| ISBN (Print) | 9781032316826 |
| DOIs | |
| Publication status | Published - 21 Jun 2024 |
Bibliographical note
Publisher Copyright:© 2024 selection and editorial matter, Fatema Kawaf and Ofer Dekel-Dachs; individual chapters, the contributors.
ASJC Scopus subject areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting
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