Introduction to the special issue on the nature of industrial marketing work

Mark Palmer; Yann  Truong

doi:10.1016/j.indmarman.2019.02.004

Introduction to the special issue on the nature of industrial marketing work

Mark Palmer, Yann Truong

Queen's Business School (QBS)

Research output: Contribution to journal › Article › peer-review

227 Downloads (Pure)

Abstract

Peter Drucker once remarked that everything degenerates into work, and if it does not degenerate into work, nothing gets done. This special issue presents our vision for generating more analytical attention to the nature of industrial marketing work and to explore ways in which future research can contribute to this nascent research area. In this introductory article we seek to scope out an agenda for taking some of the themes of industrial marketing work further. In particular, the review points to the opportunities within industrial marketing, drawing on the intersections of Margaret Archer’s morphogenetic agency approach with the neo-institutional and Computer Supported Cooperative Work (CSCW) fields of study. It then highlights the useful contributions of the papers in this special issue. Our contribution lies in advancing new avenues for researching and, in so doing, ensuring something gets done to research this nascent area.

Original language	English
Journal	Industrial Marketing Management
Early online date	08 Feb 2019
DOIs	https://doi.org/10.1016/j.indmarman.2019.02.004
Publication status	Early online date - 08 Feb 2019

Access to Document

10.1016/j.indmarman.2019.02.004Licence: Unspecified

Introduction to the special issue on the nature of industrial marketing work
Copyright 2018 Elsevier. This manuscript is distributed under a Creative Commons Attribution-NonCommercial-NoDerivs License (https://creativecommons.org/licenses/by-nc-nd/4.0/), which permits distribution and reproduction for non-commercial purposes, provided the author and source are cited.
Accepted author manuscript, 193 KBLicence: CC BY-NC-ND

Cite this

@article{a194294df8e64857ac7dd91b5f3874db,

title = "Introduction to the special issue on the nature of industrial marketing work",

abstract = "Peter Drucker once remarked that everything degenerates into work, and if it does not degenerate into work, nothing gets done. This special issue presents our vision for generating more analytical attention to the nature of industrial marketing work and to explore ways in which future research can contribute to this nascent research area. In this introductory article we seek to scope out an agenda for taking some of the themes of industrial marketing work further. In particular, the review points to the opportunities within industrial marketing, drawing on the intersections of Margaret Archer{\textquoteright}s morphogenetic agency approach with the neo-institutional and Computer Supported Cooperative Work (CSCW) fields of study. It then highlights the useful contributions of the papers in this special issue. Our contribution lies in advancing new avenues for researching and, in so doing, ensuring something gets done to research this nascent area. ",

author = "Mark Palmer and Yann Truong",

year = "2019",

month = feb,

day = "8",

doi = "10.1016/j.indmarman.2019.02.004",

language = "English",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier Inc.",

}

TY - JOUR

T1 - Introduction to the special issue on the nature of industrial marketing work

AU - Palmer, Mark

AU - Truong, Yann

PY - 2019/2/8

Y1 - 2019/2/8

N2 - Peter Drucker once remarked that everything degenerates into work, and if it does not degenerate into work, nothing gets done. This special issue presents our vision for generating more analytical attention to the nature of industrial marketing work and to explore ways in which future research can contribute to this nascent research area. In this introductory article we seek to scope out an agenda for taking some of the themes of industrial marketing work further. In particular, the review points to the opportunities within industrial marketing, drawing on the intersections of Margaret Archer’s morphogenetic agency approach with the neo-institutional and Computer Supported Cooperative Work (CSCW) fields of study. It then highlights the useful contributions of the papers in this special issue. Our contribution lies in advancing new avenues for researching and, in so doing, ensuring something gets done to research this nascent area.

AB - Peter Drucker once remarked that everything degenerates into work, and if it does not degenerate into work, nothing gets done. This special issue presents our vision for generating more analytical attention to the nature of industrial marketing work and to explore ways in which future research can contribute to this nascent research area. In this introductory article we seek to scope out an agenda for taking some of the themes of industrial marketing work further. In particular, the review points to the opportunities within industrial marketing, drawing on the intersections of Margaret Archer’s morphogenetic agency approach with the neo-institutional and Computer Supported Cooperative Work (CSCW) fields of study. It then highlights the useful contributions of the papers in this special issue. Our contribution lies in advancing new avenues for researching and, in so doing, ensuring something gets done to research this nascent area.

U2 - 10.1016/j.indmarman.2019.02.004

DO - 10.1016/j.indmarman.2019.02.004

M3 - Article

SN - 0019-8501

JO - Industrial Marketing Management

JF - Industrial Marketing Management

ER -

Introduction to the special issue on the nature of industrial marketing work

Abstract

Access to Document

Fingerprint

Cite this