| Original language | English |
|---|---|
| Publication status | Published - 2016 |
Investigating the Nonlinear and Conditional Effects of Trust on Effective Customer Retention --The Role of Institutional Contexts
Haiyan (Medody) Zou, Israr Qureshi, Yulin Fang, Heshan Sun, Kai Lim, Elaine Ramsey, Patrick McCole
Research output: Contribution to conference › Paper › peer-review
2
Citations
(Scopus)