Investigating the Nonlinear and Conditional Effects of Trust on Effective Customer Retention --The Role of Institutional Contexts

Haiyan (Medody) Zou, Israr Qureshi, Yulin Fang, Heshan Sun, Kai Lim, Elaine Ramsey, Patrick McCole

Research output: Contribution to conferencePaper

1 Citation (Scopus)
Original languageEnglish
Publication statusPublished - 2016

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