Abstract
"Strategies for success - Reach, niche, infiltration and smart.
Northern Ireland is a minute ecosystem of architectural practice worthy of consideration. Various modes of operation can be found here, from big city cut and thrust to rural calmness, from exquisite craft to smart commercialism. Many now refer to the recent dip in the fortunes of the construction industry as historical and larger practices claim, “for us the recession is over”. Although only embedded within 1.7 million people, Northern Ireland’s community of architects show a variety of strategies to encourage success, as defined in their terms. Reach, niche, infiltration and smart are only the beginning."
Northern Ireland is a minute ecosystem of architectural practice worthy of consideration. Various modes of operation can be found here, from big city cut and thrust to rural calmness, from exquisite craft to smart commercialism. Many now refer to the recent dip in the fortunes of the construction industry as historical and larger practices claim, “for us the recession is over”. Although only embedded within 1.7 million people, Northern Ireland’s community of architects show a variety of strategies to encourage success, as defined in their terms. Reach, niche, infiltration and smart are only the beginning."
Original language | English |
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Pages (from-to) | 45 |
Number of pages | 46 |
Journal | Royal Institute of British Architects Journal |
Publication status | Published - Sept 2014 |
Keywords
- Practice Intelligence RIBA post recession investigation