Killing me softly: Myth in pharmaceutical advertising

Tim Scott*, Neil Stanford, David, R. Thompson

*Corresponding author for this work

Research output: Contribution to journalArticle

21 Citations (Scopus)

Abstract

In studies of how drug advertising influences doctors' behaviour, little attention is given to visual and linguistic imagery. The authors argue that myth is often deployed in drug adverts to depict exaggerated therapeutic efficacy and that doctors should be aware of this.

Original languageEnglish
Pages (from-to)1484-1487
Number of pages4
JournalBritish Medical Journal
Volume329
Issue number7480
Publication statusPublished - 18 Dec 2004

ASJC Scopus subject areas

  • Medicine(all)

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