Learning, fatigue and preference formation in discrete choice experiments

Danny Campbell*, Marco Boeri, Edel Doherty , George Hutchinson

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

37 Citations (Scopus)
542 Downloads (Pure)


While the repeated nature of Discrete Choice Experiments is advantageous from a sampling efficiency perspective, patterns of choice may differ across the tasks, due, in part, to learning and fatigue. Using probabilistic decision process models, we find in a field study that learning and fatigue behavior may only be exhibited by a small subset of respondents. Most respondents in our sample show preference and variance stability consistent with rational pre-existent and
well formed preferences. Nearly all of the remainder exhibit both learning and fatigue effects. An important aspect of our approach is that it enables learning and fatigue effects to be explored, even though they were not envisaged during survey design or data collection.
Original languageEnglish
Pages (from-to)345-363
Number of pages19
JournalJournal of Economic Behavior & Organization
Early online date16 Sept 2015
Publication statusPublished - Nov 2015


  • Discrete choice experiments
  • Learning and fatigue behavior
  • Preference and variance consistency
  • Preference formation
  • Probabilistic decision process model

ASJC Scopus subject areas

  • Organizational Behavior and Human Resource Management
  • Economics and Econometrics


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