Leveraging critical supplier's technical competencies to gain new product advantage

Antony Potter, Beverly Tyler, Benn Lawson

Research output: Contribution to conferencePaper

Original languageEnglish
Number of pages40
Publication statusPublished - Aug 2011
EventAcademy of Management (AOM) Annual Conference - San Antonio, Texas, United States
Duration: 01 Aug 201101 Aug 2011


ConferenceAcademy of Management (AOM) Annual Conference
Country/TerritoryUnited States
CitySan Antonio, Texas

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