Market orientation of SME’s relationship with supermarket loyalty card data: European Institute of Retailing and Services Studies - Highly Commended Paper Award

Christina Donnelly, Andrew Fearne, Geoff Simmons, Gillian Armstrong

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2010
EventThe European Institute of Retailing and Services Studies (EIRASS) 17th International Conference on Recent Advances in Retailing and Consumer Services Science - Istanbul, Turkey
Duration: 05 Jul 201007 Jul 2010

Conference

ConferenceThe European Institute of Retailing and Services Studies (EIRASS) 17th International Conference on Recent Advances in Retailing and Consumer Services Science
CountryTurkey
CityIstanbul
Period05/07/201007/07/2010

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