Market orientation of SME’s relationship with supermarket loyalty card data: European Institute of Retailing and Services Studies - Highly Commended Paper Award

Christina Donnelly; Andrew Fearne; Geoff Simmons; Gillian Armstrong

Market orientation of SME’s relationship with supermarket loyalty card data: European Institute of Retailing and Services Studies - Highly Commended Paper Award

Christina Donnelly, Andrew Fearne, Geoff Simmons, Gillian Armstrong

Queen's Business School (QBS)

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2010
Event	The European Institute of Retailing and Services Studies (EIRASS) 17th International Conference on Recent Advances in Retailing and Consumer Services Science - Istanbul, Turkey Duration: 05 Jul 2010 → 07 Jul 2010

Conference

Conference	The European Institute of Retailing and Services Studies (EIRASS) 17th International Conference on Recent Advances in Retailing and Consumer Services Science
Country/Territory	Turkey
City	Istanbul
Period	05/07/2010 → 07/07/2010

Cite this

Donnelly, C., Fearne, A., Simmons, G., & Armstrong, G. (2010). Market orientation of SME’s relationship with supermarket loyalty card data: European Institute of Retailing and Services Studies - Highly Commended Paper Award. Paper presented at The European Institute of Retailing and Services Studies (EIRASS) 17th International Conference on Recent Advances in Retailing and Consumer Services Science, Istanbul, Turkey.

Donnelly, Christina ; Fearne, Andrew ; Simmons, Geoff et al. / Market orientation of SME’s relationship with supermarket loyalty card data : European Institute of Retailing and Services Studies - Highly Commended Paper Award. Paper presented at The European Institute of Retailing and Services Studies (EIRASS) 17th International Conference on Recent Advances in Retailing and Consumer Services Science, Istanbul, Turkey.

@conference{d40662c227de4de3aee022a8e8e3604a,

title = "Market orientation of SME{\textquoteright}s relationship with supermarket loyalty card data: European Institute of Retailing and Services Studies - Highly Commended Paper Award",

author = "Christina Donnelly and Andrew Fearne and Geoff Simmons and Gillian Armstrong",

year = "2010",

language = "English",

note = "The European Institute of Retailing and Services Studies (EIRASS) 17th International Conference on Recent Advances in Retailing and Consumer Services Science ; Conference date: 05-07-2010 Through 07-07-2010",

}

Donnelly, C, Fearne, A, Simmons, G & Armstrong, G 2010, 'Market orientation of SME’s relationship with supermarket loyalty card data: European Institute of Retailing and Services Studies - Highly Commended Paper Award', Paper presented at The European Institute of Retailing and Services Studies (EIRASS) 17th International Conference on Recent Advances in Retailing and Consumer Services Science, Istanbul, Turkey, 05/07/2010 - 07/07/2010.

Market orientation of SME’s relationship with supermarket loyalty card data: European Institute of Retailing and Services Studies - Highly Commended Paper Award. / Donnelly, Christina; Fearne, Andrew; Simmons, Geoff et al.
2010. Paper presented at The European Institute of Retailing and Services Studies (EIRASS) 17th International Conference on Recent Advances in Retailing and Consumer Services Science, Istanbul, Turkey.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Market orientation of SME’s relationship with supermarket loyalty card data

T2 - The European Institute of Retailing and Services Studies (EIRASS) 17th International Conference on Recent Advances in Retailing and Consumer Services Science

AU - Donnelly, Christina

AU - Fearne, Andrew

AU - Simmons, Geoff

AU - Armstrong, Gillian

PY - 2010

Y1 - 2010

M3 - Paper

Y2 - 5 July 2010 through 7 July 2010

ER -

Donnelly C, Fearne A, Simmons G, Armstrong G. Market orientation of SME’s relationship with supermarket loyalty card data: European Institute of Retailing and Services Studies - Highly Commended Paper Award. 2010. Paper presented at The European Institute of Retailing and Services Studies (EIRASS) 17th International Conference on Recent Advances in Retailing and Consumer Services Science, Istanbul, Turkey.