| Original language | English |
|---|---|
| Publication status | Published - 2016 |
Marketing Analytics and Firm Performance
John Williams, Patrick McCole, Damian McLoughlin
Research output: Contribution to conference › Paper › peer-review
John Williams, Patrick McCole, Damian McLoughlin
Research output: Contribution to conference › Paper › peer-review
| Original language | English |
|---|---|
| Publication status | Published - 2016 |