Marketing capability and development: A study of market information implementation in small firms from the Northern Irish agri-food industry: Irish Academy of Management Conference: Best Student Paper in Conference Award

Original language	English
Publication status	Published - 03 Sep 2018

Activities

• 1 Participation in conference

Activities per year

• Irish Academy of Management 2018

  Grace Carson (Participant)

  03 Sep 2018 → 05 Sep 2018

  Activity: Participating in or organising an event types › Participation in conference

Student theses

• Exploring the influence of market intelligence on the development of small business marketing capabilities

  Author: Carson, G., Dec 2021

  Supervisor: Downey, H. (Supervisor)

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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Carson, G., Donnelly, C., & Simmons, G. (2018). Marketing capability and development: A study of market information implementation in small firms from the Northern Irish agri-food industry: Irish Academy of Management Conference: Best Student Paper in Conference Award.

Carson, Grace ; Donnelly, Christina ; Simmons, Geoff. / Marketing capability and development: A study of market information implementation in small firms from the Northern Irish agri-food industry : Irish Academy of Management Conference: Best Student Paper in Conference Award.

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title = "Marketing capability and development: A study of market information implementation in small firms from the Northern Irish agri-food industry: Irish Academy of Management Conference: Best Student Paper in Conference Award",

author = "Grace Carson and Christina Donnelly and Geoff Simmons",

year = "2018",

month = sep,

day = "3",

language = "English",

}

Carson, G, Donnelly, C & Simmons, G 2018, 'Marketing capability and development: A study of market information implementation in small firms from the Northern Irish agri-food industry: Irish Academy of Management Conference: Best Student Paper in Conference Award'.

Marketing capability and development: A study of market information implementation in small firms from the Northern Irish agri-food industry : Irish Academy of Management Conference: Best Student Paper in Conference Award. / Carson, Grace; Donnelly, Christina; Simmons, Geoff.

2018.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Marketing capability and development: A study of market information implementation in small firms from the Northern Irish agri-food industry

T2 - Irish Academy of Management Conference: Best Student Paper in Conference Award

AU - Carson, Grace

AU - Donnelly, Christina

AU - Simmons, Geoff

PY - 2018/9/3

Y1 - 2018/9/3

M3 - Paper

ER -

Carson G, Donnelly C, Simmons G. Marketing capability and development: A study of market information implementation in small firms from the Northern Irish agri-food industry: Irish Academy of Management Conference: Best Student Paper in Conference Award. 2018.