Marketing capability and development: A study of market information implementation in small firms from the Northern Irish agri-food industry: Irish Academy of Management Conference: Best Student Paper in Conference Award

Grace Carson, Christina Donnelly, Geoff Simmons

Queen's Management School

Research output: Contribution to conference › Paper › peer-review

1 results
- Title(descending)
- Award date

Exploring the influence of market intelligence on the development of small business marketing capabilities
Author: Carson, G., Dec 2021
Supervisor: Downey, H. (Supervisor)
Student thesis: Doctoral Thesis › Doctor of Philosophy