Marketing Capability Development: The Effect of Market Information Resource in Small Firms

Original language	English
Publication status	Published - 01 Jul 2019
Event	Academy of Marketing - Regents University London, London, United Kingdom Duration: 01 Jul 2019 → 04 Jul 2019

Conference

Conference	Academy of Marketing
Country/Territory	United Kingdom
City	London
Period	01/07/2019 → 04/07/2019

Activities

• 1 Participation in conference

Activities per year

• Academy of Marketing

  Grace Carson (Participant)

  01 Jul 2019 → 04 Jul 2019

  Activity: Participating in or organising an event types › Participation in conference

Prizes

• Best Colloquium Paper, Academy of Marketing Conference: Regents College London 2019

  Carson, Grace (Recipient), Simmons, G. (Recipient) & O'Connor , C. (Recipient), 01 Jul 2019

  Prize: Prize (including medals and awards)

Student theses

• Exploring the influence of market intelligence on the development of small business marketing capabilities

  Author: Carson, G., Dec 2021

  Supervisor: Downey, H. (Supervisor)

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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Carson, G. (2019). Marketing Capability Development: The Effect of Market Information Resource in Small Firms. Paper presented at Academy of Marketing, London, United Kingdom.

Carson, Grace. / Marketing Capability Development: The Effect of Market Information Resource in Small Firms. Paper presented at Academy of Marketing, London, United Kingdom.

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title = "Marketing Capability Development: The Effect of Market Information Resource in Small Firms",

author = "Grace Carson",

year = "2019",

month = jul,

day = "1",

language = "English",

note = "Academy of Marketing ; Conference date: 01-07-2019 Through 04-07-2019",

}

Carson, G 2019, 'Marketing Capability Development: The Effect of Market Information Resource in Small Firms', Paper presented at Academy of Marketing, London, United Kingdom, 01/07/2019 - 04/07/2019.

Marketing Capability Development: The Effect of Market Information Resource in Small Firms. / Carson, Grace.

2019. Paper presented at Academy of Marketing, London, United Kingdom.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Marketing Capability Development: The Effect of Market Information Resource in Small Firms

AU - Carson, Grace

PY - 2019/7/1

Y1 - 2019/7/1

M3 - Paper

T2 - Academy of Marketing

Y2 - 1 July 2019 through 4 July 2019

ER -

Carson G. Marketing Capability Development: The Effect of Market Information Resource in Small Firms. 2019. Paper presented at Academy of Marketing, London, United Kingdom.