| Original language | English |
|---|---|
| Pages (from-to) | 1349-1354 |
| Number of pages | 6 |
| Journal | European Journal of Marketing |
| Volume | 38 (11-12) |
| Publication status | Published - 2004 |
Marketing is Not Dead: A Response to Elegy on the Death of Marketing
Patrick McCole
Research output: Contribution to journal › Article › peer-review
15
Citations
(Scopus)