Marketing planning and digital customer loyalty data in small business

Christina Donnelly, Geoff Simmons, Gillian Armstrong, Andrew Fearne

Research output: Contribution to journal › Article › peer-review

8 Citations (Scopus)

Original language	English
Pages (from-to)	515-534
Number of pages	20
Journal	Marketing Intelligence and Planning
Volume	30
Issue number	5
DOIs	https://doi.org/10.1108/02634501211251034
Publication status	Published - Jul 2012

ASJC Scopus subject areas

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title = "Marketing planning and digital customer loyalty data in small business",

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