Marketing planning and digital customer loyalty data in small business

Christina Donnelly, Geoff Simmons, Gillian Armstrong, Andrew Fearne

Research output: Contribution to journalArticlepeer-review

7 Citations (Scopus)
Original languageEnglish
Pages (from-to)515-534
Number of pages20
JournalMarketing Intelligence and Planning
Issue number5
Publication statusPublished - Jul 2012

ASJC Scopus subject areas

  • Marketing

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