Marketing planning and digital customer loyalty data in small business

Research output: Contribution to journal › Article › peer-review

11 Citations (Scopus)

Original language	English
Pages (from-to)	515-534
Number of pages	20
Journal	Marketing Intelligence and Planning
Volume	30
Issue number	5
DOIs	https://doi.org/10.1108/02634501211251034
Publication status	Published - Jul 2012

ASJC Scopus subject areas

@article{65a71bbe84724784b615de4438305496,

title = "Marketing planning and digital customer loyalty data in small business",

author = "Christina Donnelly and Geoff Simmons and Gillian Armstrong and Andrew Fearne",

year = "2012",

month = jul,

doi = "10.1108/02634501211251034",

language = "English",

volume = "30",

pages = "515--534",

journal = "Marketing Intelligence and Planning",

issn = "0263-4503",

publisher = "Emerald Publishing",

number = "5",

}

TY - JOUR

T1 - Marketing planning and digital customer loyalty data in small business

AU - Donnelly, Christina

AU - Simmons, Geoff

AU - Armstrong, Gillian

AU - Fearne, Andrew

PY - 2012/7

Y1 - 2012/7

U2 - 10.1108/02634501211251034

DO - 10.1108/02634501211251034

M3 - Article

SN - 0263-4503

VL - 30

SP - 515

EP - 534

JO - Marketing Intelligence and Planning

JF - Marketing Intelligence and Planning

IS - 5

ER -