Marketing to postmodern consumers: introducing the Internet chameleon

Geoff Simmons

Research output: Contribution to journal › Article › peer-review

104 Citations (Scopus)

Original language	English
Pages (from-to)	299-310
Number of pages	12
Journal	European Journal of Marketing
Volume	42
Issue number	3/4
DOIs	https://doi.org/10.1108/03090560810852940
Publication status	Published - 2008

ASJC Scopus subject areas

@article{473fe226ee21418d8f9b318bb1b15761,

title = "Marketing to postmodern consumers: introducing the Internet chameleon",

author = "Geoff Simmons",

year = "2008",

doi = "10.1108/03090560810852940",

language = "English",

volume = "42",

pages = "299--310",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Publishing",

number = "3/4",

}